Table of Contents

• Introduction
• Benefit 1: Small Production Batches
• Benefit 2: Reduced Lead Time
• Benefit 3: Sustainable Printing
• Benefit 4: Creative Freedom
• Conclusions

 

Introduction

The growing awareness of environmental sustainability has made paper bags an extremely popular packaging option. In fact, uncoated kraft paper shoppers are increasingly adopted even by stores with high-value products, which traditionally used glossy and plasticized bags. For this reason, many types of businesses now seek paper shoppers: Restaurants, Bars, and Delis, Pastry Shops and Ice Cream Parlors, Wine Shops, Clothing Stores, E-Commerce, Hotels and Hospitality, Events and Promotions, Pharmacies and Cosmetics, Home Decor and Gifts.

Additionally, due to their high customization potential, paper shoppers represent an indispensable communication tool for any store in its customer communication efforts. The advent of FLEX printing solutions allows for the customization of plain, pre-assembled paper shoppers. These digital printing machines enable direct printing on all variants of shoppers (twisted handle, flat handle, and cotton handle) without the need for investment in printing equipment and screens.

 

Opportunities of Digital Printing on Shoppers

The customization of these materials has been further facilitated by the advent of FLEX packaging printers, which finally allow for the customization of plain, pre-assembled paper shoppers. These digital printing machines enable direct printing on all variants of shoppers (twisted handle, flat handle, and cotton handle) without the need for investment in printing equipment.

Whether you already distribute paper bags or other types of packaging, investing in a digital printing system for customizing paper shoppers can be a great opportunity to enhance the value of your services in many ways.

Benefit 1: Small Production Batches

Thanks to FLEX printer technology, you can finally customize your plain shoppers even in small batches. Need only 25 pieces? No problem! This is made possible by digital technology, which eliminates the need for a printing setup for a single design. Thus, related costs and setup times are removed, making small quantity customized printing cost-effective. This allows you to offer a highly valuable printing service, attracting users of shoppers, fostering loyalty among your current customers, and acquiring new ones in different market segments.

 

Benefit 2: Personalized in 24 Hours!

The extreme ease of use and incredible productivity of these solutions allow for the customization of entire boxes of shoppers in minutes! Depending on the speed of feeding shoppers into the machine, you can personalize up to 1000 double-sided shoppers per hour without any loading automation! This way, you can guarantee ultra-fast delivery of your orders and maintain a high level of service even during peak periods.

 

Benefit 3: Completely Sustainable Packaging

FLEX printers are the best ally for starting to offer a completely green customization service designed specifically for shoppers made of natural materials, such as uncoated kraft paper. The materials usable for these shoppers range from brown kraft paper to white, grass paper to recycled paper. Additionally, FLEX printing significantly reduces the environmental impact of the customization service through various measures: Use of water-based inks, Extremely limited ink consumption, Efficient cleaning cycles, Low energy consumption of the printer and no drying systems.

 

Benefit 4: Unlimited Creativity

Unlike analog printing techniques, which impose significant limits on the type of graphics that can be printed, digital printing has removed these constraints and emphasized graphic creativity in branding strategies. This has been made possible by two key aspects of FLEX solutions: high-definition four-color printing (1200dpi) and the ability to print small quantities of customized items. Using color enhances the variety, impact, and power of the graphics printed on the shopper, significantly increasing its communicative effectiveness towards the end customer. Moreover, the ability to start printing even on small orders finally gives freedom to the end customer and the creatives in charge to use these supports as a true tool in their communication strategy, suitable for single temporary marketing campaigns related to commercial promotions or simple annual holidays!

 

Conclusions

Given the growing use of paper shoppers as central packaging in an increasingly wide range of businesses, investing in a FLEX printing system significantly boosts the market competitiveness of paper shopper producers and/or distributors by introducing an express customization service for small quantities. For direct printing on shoppers, SMARTJET offers various models and configurations of its FLEX printer line.

If you want to better understand which version and configuration of FLEX can meet your needs and discover all other possible applications, contact us!